Behind her lens, Raizy Fried is a sharpshooter, capturing with precision the sizzle, the crunch, the taste. You’ll see her folding and refolding a napkin, writing and testing a recipe, drawing and sketching a brand mascot. You’ll see her doing everything that makes a company great. But mostly you’ll sense it. A dedication to art. A focus on goals. An arresting connection to creativity. What Raizy brings to a company is her artistry, her passion. And the truth about marketing. That people connect to story. This is her story.
Raizy Fried is a chassidish, Jewish homemaker. Her pride is in donning an apron, baking fluffy challos with a crusty hull, and serving a ten-course meal on Wedgwood china, washed down by fine wine and dessert. Her joy is in lathering up her dishes, polishing the silverware, washing the hallway floor so that her environment sings of lemons and paradise. You’ll find her in classic, tailored dresses or muted two-piece casuals, epitomizing the chassidish Jewish values of modesty, creativity in the home, and good, attentive nurturing.
And yet this young wife, mother, and homemaker is at the cutting edge of design, marketing, and communications. She is a creative entrepreneur who has attracted the attention of some of the business world’s greatest minds.
Raizy is a writer, photographer, food stylist, recipe developer, and these are just a few of the honed skills in her repertoire, skills she brings to the table to make businesses shine.
She is a self-made woman, forging her own path with great wisdom, sensitivity to her past, and the forward-looking of tomorrow, knowing each person can reach for the stars.
Why does she break stereotypes? Because she can. Because she believes in empowered women who can be successful while staying true to who they are, to their traditions and heritage, and to their greatness. She does it, every time.