People connect not to items or stores or ideas; people connect to people. And stories. It’s what gets people excited, gets them to care. Raizy Fried: “I have a core marketing belief. Connect. Connect deeply. Connect with story.”

Raizy Fried is successful because she connects deeply, dares greatly, and never gives up before victory is won.

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Raizy's Core Belief:

No one cares about your brand or product.
The story is what’s going to get people excited.