People connect not to items or stores or ideas; people connect to people. And stories. It’s what gets people excited, gets them to care. Raizy Fried: “I have a core marketing belief. Connect. Connect deeply. Connect with story.”
Raizy Fried is successful because she connects deeply, dares greatly, and never gives up before victory is won.
Raizy's Core Belief:
No one cares about your brand or product.
The story is what’s going to get people excited.